With hundreds of booths at the DAL Expo, making yours stand out is key to attracting the right people and leaving a lasting impression. Whether you’re a seasoned exhibitor or new to the expo scene, here are three proven tips to help you create a booth that’s not just seen – but remembered.
1. Bring the Energy: Activities, Giveaways & Engagement
People love a reason to stop, and even more so, a reason to stay. Hosting simple activities like a competition, mini challenge, or prize draw instantly adds energy to your space. Think fun giveaways, interactive demos, or a “spin to win” wheel. These not only draw a crowd but also give you a chance to strike up a conversation.
Remember, the more people gathering around your booth, the more it attracts others – it’s expo psychology 101! Engagement breeds more engagement, so don’t be shy to get creative and have fun with it.
2. Be Approachable: Smile, Chat & Create Space
The most effective booth strategy? A friendly face. Greet people walking past, invite them in for a chat, and always be open to spontaneous conversation. A warm welcome can make all the difference in turning a passerby into a valuable connection.
If you can, set up a small seating area or standing table – somewhere to pause and talk more deeply. It makes your booth feel less transactional and more relational, encouraging longer and more meaningful interactions.
3. Make It Pop: Use Colour, Branding & Smart Signage
First impressions matter, and a visually appealing booth is your front-line attraction tool. You don’t need a huge budget to stand out – bold colours, consistent branding, and a cohesive setup can go a long way.
Need something extra? Talk to the team at AEH (Adelaide Expo Hire) about options like digital screens, extra signage, or hire equipment to help elevate your space. A well-branded booth not only looks professional but also makes it easier for attendees to remember you after the event.
In summary: Combine interaction, personality, and design to turn your booth into a hub of energy and connection. A standout booth isn’t just about looks, it’s about the experience you create. So bring your best game, and make the most of every moment!
