The Disability, Ageing and Lifestyle Expo isn’t just about showing up – it’s about standing out. Whether you’re a community organisation, service provider, or innovative business, leveraging social media is one of the best ways to boost your visibility and connect with attendees.
Here’s how you can amplify your impact using the tools we provide—before, during, and after the expo.
Before the Expo: build Awareness & Drive Attendance
Every exhibitor at DAL Expo receives access to our official media pack, designed to make sharing as simple as possible. It includes:
- Social media graphics (Facebook and Instagram)
- Suggested hashtags
- An email banner you can add to your signature or newsletters
- Printable flyers to display or distribute
- DAL Expo Logo
- Links to our YouTube channel so you can share our TV ad
By sharing these resources, you help promote your presence at the expo while also encouraging more people to attend – whether they’re current clients, future customers, or community members looking for support.
If you’ve secured a booth package that includes social media promotion, you’ll also be featured on our official channels. These promotional posts highlight who you are and what you do – giving you added exposure before the event begins.
During the Expo: Join the Conversation
Social media doesn’t stop once the doors open. Use our official hashtags, tag DAL Expo in your posts, and share live updates from your booth. Whether you’re showcasing a new product, running a giveaway, or meeting visitors – it’s all great content.
Encouraging your staff to capture moments, stories, and interactions helps keep your organisation top of mind and gives followers who couldn’t attend a peek into the day.
After the Expo: keep the Momentum Going
After the event, don’t go quiet. Thank attendees, share photos, and reflect on the highlights. Tagging DAL Expo in your follow-up posts helps extend your reach and show you were part of something meaningful.
Want even more exposure? Ask us about purchasing an ad in the official Program Guide – a physical take-home resource distributed to all attendees and often kept for future reference.
Maximise Your Presence
When you exhibit at DAL Expo, you’re not just booking a space – you’re joining a movement. And with the right social media strategy, you can turn your booth into a lasting brand experience.
When you secure a Gold, Platinum or Bespoke booth – or come on board as a sponsor – you’ll receive curated promotional posts on DAL Expo’s official social channels. With hundreds of followers and strong engagement, this gives your brand a powerful head start by placing it directly in front of the people who matter.
Want to know more about which booth packages include social media promotion? Give us a call at (08) 8168 8702.
